News
Sep 25, 2024
JTB and mign Develop AI Image Generation System for Home Party Experiences
Automatically translated from the Japanese original.
Partnership
JTB and mign Begin Developing a System That Automatically Generates Concept Images of Home Parties Offering an "Extraordinary Dining Experience"
To be used in JTB's new home party production service, "Living Auberge"mign Inc. (headquartered in Arakawa, Tokyo; CEO: Masahiro Tsushima), a developer of software built on cutting-edge technology, has been commissioned by JTB Corp. (headquartered in Shinagawa, Tokyo), Japan’s largest travel company, to develop a system that automatically generates concept images of home parties offering an “extraordinary dining experience,” with work beginning in September 2023. The generated images will be used in “Living Auberge” (*1), a home party planning support service that JTB is currently piloting.
A home party concept image automatically generated by the system mign is developing
JTB’s Living Auberge goes beyond the food itself: it assembles services to match each customer’s needs, from staging and decorating the entire dining space to renting premium cutlery and tableware and providing live, in-person hospitality by chefs and service staff, delivering one-of-a-kind “unforgettable home parties.” It brings the kind of extraordinary dining experience once available only at restaurants into the home, a condominium party room, or a travel destination such as a vacation villa.
To help convey the appeal of JTB’s “unforgettable home parties” to a wider audience, mign is beginning development of an image generation system built on the generative AI model Stable Diffusion. Users specify parameters such as the room layout, number of guests, budget, and keywords like “gorgeous” or “simple,” and the system outputs party concept images in real time, drawing on images the AI has been trained on in advance. One envisioned use is for customers to fine-tune these conditions step by step until the image matches the atmosphere of their ideal party.
Going forward, mign and JTB will continue to collaborate as they pilot the system, with a view to deploying it once Living Auberge officially launches. The system is an adaptation of the solution mign released in July of this year, which uses generative AI to instantly create images of what a space will look like after renovation.
(*1) “Living Auberge” is a registered trademark of JTB Corp.
- For more details on JTB's Living Auberge
(JTB news release dated June 8, 2023)